This award is to acknowledge an outstanding radio idea that enhances the experience and participation of the listener beyond the radio broadcast, in an innovative way.
The award will acknowledge the entrant who uses the radio medium to entertain, surprise and excite in a new way. It will reward the entry that can do something different rather than doing the same thing better.
This is not a technology award but can be enhanced by social media, messaging, podcasts, blogs etc. The award may be offered for a new format, a one-off experience or a series of programmes.