This award is to acknowledge the role digital and/or social media has played in assisting, amplifying and enhancing a radio idea.
The award will acknowledge the entrant who uses digital and/or social media to entertain, surprise and excite in a new way.
This could be a video, written material, social media or an initiative connected to a radio show or radio output. Podcasts are not eligible for entry in this category.
It will reward the entry that enhances the listener experience, drives listener participation and reaches new audiences.